Which of the following was NOT TRUE of the British drugmaker Astra Zeneca's Prostodin Drug marketing research study demonstrated in class?
1) Mystery Shopping methodology was used
2) Chemists were not making prescriptions mandatory
3) Chemists gave the brand without asking for strength required, and pushed Prostodin 250 mcg for its higher profit potential
4) Forceful sales of 250 mcg was leading to stale/ineffective medicine, overdoses, and health risks
5) For Astra Zeneca, a British firm, this study exposed differences in chemist behavior in the UK and China