Which of the following statements accurately describe personalization and/or customization in e-commerce?
1) Personalization refers to tailoring the shopping experience to individual customers based on their preferences, behavior, and demographics.
2) Customization allows customers to modify or personalize products according to their specific needs or preferences.
3) Personalization and customization are the same concepts and can be used interchangeably in e-commerce.
4) Personalization and customization are not relevant in e-commerce.