Sparkle Pop, a soft-drink company, is considering expanding into non-carbonated beverages by introducing a fruit-flavored tea. Prior to making this change, Sparkle Pop conducts a force-field analysis to determine which forces could facilitate a proposed change and which forces could act against it. Which of the following would Sparkle Pop consider a counterthruster?
a) Strong consumer demand
b) Positive market trends
c) Existing brand loyalty
d) Regulatory obstacles