Will e-Commerce Replace the Store Front? While the beginnings of electronic commerce, or e-commerce as it is commonly called, date back to the early 1980's, the rapid expansion of this practice via the World Wide Web accelerated in the 1990's when restrictions regarding commercial enterprise on the Internet were lifted. Today most consumers can easily enumerate an assortment of personal experiences with online shopping from the purchase of digital material such as music and books to standard goods and services such as postage stamps, clothing and, in some cases, even real estate. But will the explosion of this shopping medium lead to the extinction of more traditional brick-and- mortar store-front enterprises? Most would argue no, not completely, or at least not yet. While some consumer purchases are conducted solely on the internet (Amazon, eBay and others come to mind), many retailers have used a blended approach whereby the consumer uses the Internet to easily access product details, pricing, and comparative information while still giving them an option to make their final purchase at a store location. This allows those of us who are research- minded consumers to have the confidence that we have found the best product for the best price yet still allows for the personal touch when the cashier hands us our bag and we exit the
store, smiling, with our new purchase in hand.

Which premise does not follow from this article?