Dr. Ned Stark is conducting ethnographic research to study how parental reading habits influence the reading habits of their children. Most research on this has taken place in laboratories. His study takes place in the homes of these families. Why is he using this method?
1) Ethnography provides an abundance of data relatively quickly.
2) Ethnography is especially useful for studying reading habits.
3) Ethnography provides widely applicable results.
4) Ethnography can transport us to places and spaces we don't normally have access to.