XYZ Corporation, a prominent player in the technology industry, is at a critical juncture in its strategic journey. Despite a history of successful product launches, a highly skilled team, and a strong market presence, the company is facing challenges. What should XYZ Corporation do to overcome these challenges and continue its growth?

A. Increase investment in research and development
B. Expand into new markets
C. Strengthen partnerships and collaborations
D. Enhance customer engagement and satisfaction