Market research is designed to: Help determine what is important to customers and how they want the product to perform. It also aims to produce a product with the highest possible reliability. Additionally, it seeks to understand the fundamentals of customer behavior and preferences. Based on this information, which of the following options best captures the purpose of market research?

A. Determine customer preferences and product performance
B. Maximize product reliability and customer understanding
C. Identify customer needs and enhance product reliability
D. Optimize customer satisfaction and product performance