Match the term to the definition.
1. Assessing each market segment's attractiveness and selecting one or more segments to serve
2. Separating a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing strategies or mixes
3. Differentiating the market offering to create more customer value than competitors.
4. Ensuring your offering has a clear, distinctive, and desirable place in customers' heads, hearts, and wallets compared to your competitors' offerings
5. in a similar way to a specific set of 4 P marketing actions.
Option:
a. Differentiation
b. Market targeting
c. Positioning
d. Market segmentation
e. Market segment