In order to provide quality customer service, it is important to establish your target market. Which of the following sets of questions should you consider when developing a clear customer profile?
a) What is the company's mission statement? What are the current sales figures? What is the marketing budget? What are the company's core values?
b) What is the demographic profile of your ideal customer? What are their interests and hobbies? Where do they spend their free time? What are their buying behaviors?
c) What are the current economic conditions? What are the trends in the industry? What are the competitors doing? What are the regulatory requirements?
d) How does the company handle customer complaints? What is the process for product returns? What are the shipping options? What is the customer satisfaction rate?