Jade, a seasoned member of the PR team at Fresh Munchables, has been sent to Philadelphia as part of a PR campaign to improve the company's branding and reputation in urban communities where healthy eating is not as popular, especially if it comes at a high price tag. What could Jade do to improve that demographic's perception of the company's products? Share statistics about health care concerns and obesity rates because of unhealthy, cheap food Work with local legislators to require schools to offer fresh, healthy food for school lunches Decrease the prices of their products in those urban areas so locals can't complain about high costs Find a local athlete who can become a brand ambassador who promotes the brand and healthy eating lifestyle
A) Share statistics about health care concerns and obesity rates because of unhealthy, cheap food.
B) Work with local legislators to require schools to offer fresh, healthy food for school lunches.
C) Decrease the prices of their products in those urban areas so locals can't complain about high costs.
D) Find a local athlete who can become a brand ambassador who promotes the brand and healthy eating lifestyle.