Your customer Ben admits they dread completing service almost as much as scheduling a dentist appointment. Which of the following is the most effective way to reduce friction for Ben during their Service journey?
a. Streamline the scheduling process by offering multiple convenient time slots and easy online booking options.
b. Provide clear and easy-to-understand directions for preparing for the service appointment, including any necessary paperwork or documentation.
c. Offer transparent pricing and a clear explanation of the services being provided to alleviate any anxiety about potential hidden costs or unknown procedures.
d. Implement a feedback system to gather Ben's input on their service experience, allowing for improvements and demonstrating a commitment to their satisfaction.