Read the paragraph from the section "The
holiday starts to catch on in the U.S."
With its political ties, perhaps it's
not surprising that International
Women's Day didn't catch on here
in the United States as it did
elsewhere. Recently, however,
marketing campaigns have
brought the holiday, in a less-
political form, further into
American culture. It has corporate
support from PepsiCo and other
brands. In 2017, the theme for
International Women's Day is
#BeBoldforChange. The
campaign calls on its supporters
"to help forge a better working