Discussion -- Technological shift analysis (Vehicle electric) The discussion addresses issues in the technological environment of automotive firms, focusing on the technological shifts that have occurred in the last five years and are expected to occur over the next decade.
Automakers often put new technology as an option on premium vehicles prior to making the technology standard. Later, the new technology may be an option on lower-end vehicles prior to becoming standard on all vehicles. What new technology should be first to become standard? Provide your rationale.
a) Autonomous driving
b) Electric propulsion
c) Advanced safety systems
d) Augmented reality interfaces