Which of the following are guidelines provided by the American Marketing Association for conducting marketing research?
a. Personal information about research participants should not be shared, except with a designated member of senior management.
b. Selling or fund-raising should not be conducted under the guise of conducting research.
c. Researchers may misrepresent data to get the results they need.
d. The research company should be allowed to modify the final presentation to better support the client's perspective.
e. Researchers should omit data that do not support their objective.