What are the characteristics of the target customer TBSL identified? Are there possible pitfalls with their profile?
a) The target customer is affluent and tech-savvy, but there may be issues with brand loyalty.
b) The target customer is price-sensitive, but there may be concerns with purchasing power.
c) The target customer is environmentally conscious, but there may be challenges with distribution.
d) The target customer is brand loyal, but there may be issues with product satisfaction.