FitNFantastic is an independently owned CrossFit fitness studio, and it is currently struggling to identify its market opportunity. The owner, Badara, received his degree in sports physiology but has never taken any business courses. He's recently been doing some research about market segmentation and learned that if he were to adopt a marketing segmentation strategy, his business might benefit. Which of the following is one of the benefits for firms that use market segmentation?
a. Market segmentation leads to a less defined understanding of customer lifestyle.
b. Firms who emphasize product quality can more effectively execute marketing strategies that drive growth.
c. Market segmentation helps marketers define customer needs and wants more precisely.
d. Real-time data obtained from point-of-sale systems is not effective in understanding buyer behavior.