Macdonald is a leading company in food production in the USA. To ensure proper and efficient service delivery to customers MacDonald company management employs multi-faced strategies to protect consumers from poor services and exploitation. Thus, the strategies employed include auditing strategy, human resource strategy, cost reduction strategy, brand control strategy and marketing strategy Concerning the auditing strategy MacDonald’s company utilizes it to ensure transparency and accountability in funds management and as well as
eliminating the poor regulations that not of beneficial significance to customers and the company in general (MacDonald & Newcomen Society in North America, 2007). The auditing strategy sometimes involves embracing of hard business strategies including employees taking pay reductions and facilitation of consumer choices throughout the supply chains in operation. The human resource reduction carries out demographic research across its wide range of customers to discover customer behaviors concerning tastes and preferences the preferred methods of purchase in the various supply chains. This makes the management of the possible adjustment mechanisms in order to comply with the customer demands. Additionally, cost reduction is as well another strategy that is considered by the MacDonald’s company, primarily to determine new techniques and technological advancements that can process the food products faster and efficiently with an aim of reducing the related costs of production. Furthermore, the brand control strategy is as well employed in this company to come up with new and attention-grabbing forms of brands that can replace the old ones to ensure that they look appealing to customers whenever they set their eyes on these products. This is strategy is purely concerned with new designs and models that conform to diverse market dynamisms (MacDonald & Newcomen Society in North America, 2007). Ultimately, MacDonald’s company utilizes the marketing strategy. This one deals with the numerous ways in which the employees try to the best of their potential to advertise and supply these processed food products to diverse market outlets, which prefer these products. In addition this strategy endeavours to explore new market ventures to diversify their marketability. How Macdonald is a leading company in food production in the USA?