Heartland Video Rental Company owns and operates a set of brick and mortar stores in several markets in the middle of the country. The owners would like to estimate weekly sales revenue as a function of advertising expenditures. Data for a sample of either markets for a recent week follows: What is the objective of the owners?
1) To analyze the impact of advertising expenditures on weekly sales revenue
2) To determine the number of brick and mortar stores in each market
3) To calculate the average weekly sales revenue for all markets
4) To compare the sales revenue of brick and mortar stores with online stores