Match each term with the correct definition. A means of convincing an audience of the reliable character or credibility of the speaker/writer. Creating a persuasive argument by evoking an emotional response in the audience/reader. Persuading an audience using logical thought, fact, and/or rationality. The timeliness of an argument. A legal way of promoting a product or service through hyperbole or oversized statements that cannot be objectively verified. Exaggerated statements or claims not meant to be taken literally.
1) logos
2) kairos
3) pathos
4) puffery
5) hyperbole
6) ethos