Imagine you are the marketing manager of a medical device company that has plans to implement a strategy to shift from a competitive, individualistic sales culture to one based on collaboration and teamwork. Identify the people you would select to serve on the change team to oversee this shift and justify the selection of each. In replies to peers, identify additional individuals that could be considered for the change team and explain their significance.
Option A:
- The sales manager: This individual has a deep understanding of the current sales culture and can provide valuable insights into the changes needed.
- The HR manager: With expertise in organizational behavior and talent management, this individual can help ensure the right people are in place to support the new culture.
- A top-performing sales representative: Having a successful salesperson on the team can help garner buy-in from the rest of the sales team and provide practical input on what works in the field.
- A change management consultant: Bringing in an outside expert can provide a fresh perspective and help guide the team through the transition.

Option B:
- The CEO: As the leader of the company, the CEO's support and involvement in the change process is crucial for its success.
- A cross-functional team member: Including someone from a different department can help ensure that the new culture aligns with the overall company goals and values.
- A communication specialist: Effective communication will be key in implementing this change, and having someone with expertise in this area on the team is essential.
- A team-building facilitator: Bringing in someone who can help the team bond and work together effectively can support the shift to a collaborative culture.

Option C:
- A seasoned sales manager from another industry: This individual can bring in fresh perspectives and ideas that may not be present within the company's current sales team.
- A representative from a collaborative company culture: Bringing in someone from a company known for its collaborative sales culture can provide inspiration and practical insights for the change team.
- An internal change agent: Identifying someone within the organization who is passionate about collaborative culture and has influence among their peers can help drive the change from within.
- A customer feedback expert: Understanding the needs and preferences of the customers will be crucial in shaping the new sales approach, making this expertise essential on the change team.

Option D:
- A sales trainer: This individual can help identify current strengths and weaknesses in the sales team and tailor training programs to support the shift to a collaborative culture.
- An employee engagement specialist: Focusing on engaging and motivating the sales team during the transition will be critical, making this expertise valuable on the change team.
- A data analyst: Utilizing data to measure progress and inform decision-making in the shift to a collaborative culture is essential, justifying the inclusion of this professional on the change team.
- A diversity and inclusion expert: Ensuring that the new culture is inclusive and supportive of all team members is crucial, making this expertise valuable on the change team.