1. Basketball fans at a sports bar watch their team win, then celebrate by vandalizing nearby cars and shops.
- Short-term intended effect: Press Space to open
- Long-term intended effect: Press Space to open
- Short-term unintended effect: Press Space to open
- Long-term unintended effect: Press Space to open

2. A pro baseball team's mascot is offensive to an ethnic minority; over time this hurts the team's image.
- Short-term intended effect: Press Space to open
- Long-term intended effect: Press Space to open
- Short-term unintended effect: Press Space to open
- Long-term unintended effect: Press Space to open

3. A TV ad generates a strong turnout for a hardware store's holiday sale.
- Short-term intended effect: Press Space to open
- Long-term intended effect: Press Space to open
- Short-term unintended effect: Press Space to open
- Long-term unintended effect: Press Space to open

4. Repeated product placement in a TV series boosts sales for a fast-food chain.
- Short-term intended effect: Press Space to open
- Long-term intended effect: Press Space to open
- Short-term unintended effect: Press Space to open
- Long-term unintended effect: Press Space to open
a) A TV ad generating a strong turnout for a hardware store's holiday sale
b) Basketball fans at a sports bar watching their team win, then celebrating by vandalizing nearby cars and shops
c) A pro baseball team's mascot being offensive to an ethnic minority, which over time hurts the team's image
d) Repeated product placement in a TV series boosting sales for a fast-food chain