Case: Costco Wholesale in 2020

The following are the required topics for the text portion of the report:

Introduction. Introduce the case in one or two paragraphs describing the market(s) the firm competes in, a summary of the key attributes of their products, and a general description of how well they are performing. State the central question or issue presented in the case. Keep this brief, since your audience knows the details.

External Analysis. Describe the key external opportunities and threats from the general environment. Also, what forces seem to have the greatest effect on industry attractiveness based on the five forces analysis?