Ana believes she can grow her waste processing business by using her current equipment to process mixed paper while maintaining her trash processing business. She has not kept relevant on how to build new customer relationships and recognizes that she needs to begin by creating a program for keeping her existing customers satisfied while growing her business with new clients.
What is the first step Ana should take as part of an appropriate customer relationship management strategy?
a) budgeting for promotion
b) competitive benchmarking
c) tracking leads and clients
d) social media marketing