The following is an example of which value in Porter’s Value-Chain Concept? Starbucks’ green or unroasted beans are procured directly from the farms by the Starbucks buyers. They are transported to storage sites, after which the beans are roasted and packaged. Value is added to the beans through Starbucks’ proprietary roasting and packaging, which helps to increase their selling value. The beans are then sent to distribution centers, a few of which are company-owned and some of which are operated by other logistics companies. The company does not outsource its procurement, ensuring high-quality standards right from the point of selection of coffee beans.