Your company produces a sunblock lotion designed to protect the skin from both UVA and UVB exposure from the sun. You hire a company to compare your product with the product sold by your major competitor. What is the purpose of this comparison?
1) To identify the strengths and weaknesses of your product compared to your competitor's product
2) To determine the price difference between your product and your competitor's product
3) To analyze the marketing strategies used by your competitor
4) To evaluate the customer satisfaction with your product