In making an overall assessment of a company’s competitive strength, the answer to which questions are of particular interest?
A. (1) Is the company’s resource strength sufficient to allow it to earn bigger profits than rivals, and (2) Are market opportunities unique, rare, long-lasting, and not able to be copied by rivals?
B. (1) How does the company rank relative to the competitors on each important market success factor, and (2) Does the company have a net competitive advantage or disadvantage versus major competitors?
C. (1) Is the company’s resource strength sufficient to allow it to earn bigger profits than rivals, and (2) Are market opportunities unique, rare, long-lasting, and not able to be copied by rivals?
D. (1) How does the company rank relative to competitors on each important market success factor, and (2) Is the company’s resource strength sufficient to allow it to earn bigger profits than rivals?
E. (1) Does the company have a gross competitive advantage or disadvantage versus major competitors, and (2) Does the company do a first-rate job of managing its value chain activities relative to its competitors?