A colleague is given the responsibility of advertising a new experimental pharmaceutical product to consumers. Your colleague is not aware of the potential side-effects of the product. Moreover, your colleague is not familiar with the regulations and guidelines for pharmaceutical advertising. What should you advise your colleague to do?
1) Consult with a legal expert to ensure compliance with regulations
2) Conduct thorough research on the potential side-effects of the product
3) Seek guidance from a healthcare professional
4) Develop a marketing strategy without considering the regulations and guidelines