Consider a small town with two shop owners (Anna and Bob). The city government must decide whether and where to undertake a small public project. The project can be built either close to Anna's shop or close to Bob's shop. The government wants to choose the location that maximizes the total benefit to the town. Which of the following options represents the best approach for the government to determine the optimal location for the project?
1) Conduct a survey to gather opinions from the residents of the town.
2) Analyze the potential economic impact of the project on Anna's and Bob's shops.
3) Consider the proximity of the project to other important facilities in the town.
4) Evaluate the potential environmental impact of the project on the surrounding area.