Explain the importance of the following statements: Communication is the global digital marketplace is king. Maintaining regular communication throughout the sales process is equally important. Following up with stakeholders, providing updates, and addressing any new concerns or questions ensures that everyone remains engaged and informed, fostering transparency and trust. Furthermore, adaptability is key in navigating the ever-evolving dynamics of a DMU. Sales professionals must be flexible in their approach, continuously assessing and refining their strategies based on feedback and evolving circumstances.