Exercise 2
Did the following products or services prove suitable (S) or unsuitable (U) for the test market?
1. 80% of those questioned said they enjoyed the drink.
2. 33% said they would use the service again in future.
3. 90% did not feel the product offered value for money.
4. 75% of those asked said they'd had a very positive experience of the service.
5. The majority of those questioned said they'd never buy the product again.
Exercise 3
Match the examples with the correct term.
1. We initially launched the product in just one region, before going a. pilot study
national.
2. We found that these were the best cities for generating useful
market data.
3. The drugs are currently being tested by a small group of people.
4. We expect to make several changes to the service before it is
launched internationally.
b. modifications
c. market test
d. test markets