Privacy invasion through the collection and use of personal data by tech companies has become a major ethical issue in recent years. Tech companies collect a vast amount of personal data from users through various means, including browsing history, location data, and communication logs. This data is then used for targeted advertising and analysis purposes. 2000 words about the nature of non-compliance or malpractice expressed through the terms set out by an appropriate code of ethics or regulatory framework and recommendations for either/and better practice for the organization and the potential reform of data-related policy, regulation and law. This should be backed up by evidence you can find in real-world cases, with a mixture of academic and professional documented sources.