I believe the correct answer is: Valence.
According to Vroom's model of expectancy theory, the psychological
force which answers the question: "how great a reward will there be if my
performance is exemplary?” or “"How serious a punishment do i expect if i
under-perform?" is: valence.
Vroom defines valence as “one-dimensional value assigned to
an object, situation, or state that can usually be positive or negative”. Valence
represents the importance that the individual places on the expected outcome of
a situation.
