The right answer is Logos. This concept refers to the group provided by Sam Leith about the 3 methods of persuasion: Ethos, Logos, and Pathos.
- Ethos refers to the establishment of authority when speaking about the subject.
- Logos refers to the logical argument that is made during the speech.
- Pathos refers to the emotional component with which you try to connect with the public.
I hope my answer can help you.