A __________ is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets or fall within a given price range. product class product line product mix marketing category product category
A group of products which are closely related, under a single brand which satisfies same needs, are used together and are sold to the same group of customers, distributed through the same company is called product line.
