This is not a healthy way to deal with scarcity of items. People often want the newest gadgets to show off their social status, or in other words their sucess or wealth. Wany people buy things that are trending or poupular because they want to show that they have the money to buy it and they fit in with the majority. Most companies such as Apple actually purposely undersell their phones to make it seem like a bigger deal than what it is. When Apple does this with their phones and sells out within the first day and then if you go on the internet it's all you se "Apple sells out of IPhone X on the first say of sales". This gives off the illusion that many people bought thier phones, when realistically, Each phone store only has about 5 of the phones in stock, because the companies focus on pre-orders more where they get the money directly from the consumers rather than from a store they own where they have to pay the salary of the workers they have there. Many companies main focus is on how to make the biggest buck. Because they have to be able to make a profit. Once they pay for all this research to improve their phones they need to make money to cover that research and then make a profit along with paying their employees. So, again I believe it is an unhealthy obsession but can see why they would do it, considering the fact that I too, have done it myself.
Hope this is what you wanted and hope this helps, have a nice day
