7. When Jones issued a series of competing soda flavors featuring candidates in the 2008 presidential election, their main intent was likely to C. Increase awareness of the historically important election to their voting averse demographic.
The soda flavors competing like the candidates were in the 2008 election was a marketing campaing to bring awareness to everyone. Soda brands are consumed daily, so this was an easy way to reach many types of demographic groups. Not only did this help bring awareness to the campaign, it also helped market the soda because people would talk about the different competing soda flavors. This turned into word of mouth marketing for both the campaign candiates and the soda company.
