Products that claim to provide relief or cures for a number of different conditions.
Special, ancient, or "secret" formulas, sometimes only available from one company.
Promises of quick and easy weight loss without diet or exercise.
Products that advertise prompt and painless cures.
Products that promise cures for diseases with no known cure.
Testimonials about miracles or breakthroughs that have not been documented in the medical literature.
Products that require advance payments, offer a "free" bonus or extra product with purchase, or suppliers who claim limited availability of their product.
Offers using terminology such as "scientific breakthrough," "miracle cure" and other superlatives or vague, scientific-sounding terms.
"Money-back" guarantees if success is not achieved.