A _____ requires a manufacturer to focus its promotional efforts on end consumers or opinion leaders.
a. service strategy
b. push strategy
c. pull strategy
d. print marketing strategy

Question

07-12-2018
Business

contestada

A _____ requires a manufacturer to focus its promotional efforts on end consumers or opinion leaders.
a. service strategy
b. push strategy
c. pull strategy
d. print marketing strategy

Respuesta :

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mirrorkitten mirrorkitten · Answer 1 · 2018-12-16T16:08:34+01:00

The best option to answer the given question is (C) pull strategy. Pull strategy is defined as a strategy where potential customers are stimulated to create a customer demand so product can be distributed through the supply chain due to customer demand.

The opposite is push strategy, where the manufacturer instead promotes its products to wholesalers, and wholesalers promotes the products to retailers, and retailers promote the product to the customers.

A _____ requires a manufacturer to focus its promotional efforts on end consumers or opinion leaders.a. service strategyb. push strategyc. pull strategyd. print marketing strategy

Respuesta :

Otras preguntas

A _____ requires a manufacturer to focus its promotional efforts on end consumers or opinion leaders.
a. service strategy
b. push strategy
c. pull strategy
d. print marketing strategy