A rate is the ratio between some dependent value and the corresponding independent value. When time is involved, it is usually taken to be the independent value.
The point represents 8 minutes and 28 cm, so the rate is ...
... (28 cm)/(8 min) = 3 1/2 cm/min
A unit rate is a rate with one (1) unit of the independent variable in the denominator. The unit rate here is 3 1/2 cm/min. (1 minute is the denominator.)
A unit rate is found by dividing the dependent quantity by the independent quantity and simplifying the numbers so there is one independent unit in the denominator.
(21 cm)/(6 min) = 3 1/2 cm/min, the same rate as when the depth is 28 cm. In graphical terms, both points are on a line through the origin, which means the relationship is a proportional one.