1. Establish a sense of urgency
– Examine market and competitive realities.
– Identify and discuss crises, potential crises or opportunities.
– Create the catalyst for change.
2. Form a powerful coalition
– Assemble a group with enough power to lead the change effort.
– Develop strategies for achieving that vision.
3. Create a Vision
– Create a vision to help direct the change effort.
– Develop strategies for achieving that vision.
4. Communicating the Vision
– Using every channel and vehicle of communication possible to communicate the new vision and strategies.
– The guiding coalition teaching new behaviours and leading by example.
5. Empowering others to act on the vision
– Removing obstacles to change.
– Changing systems or structures that seriously undermine the vision.
– Encouraging risk taking and non traditional ideas, activities and actions.
6. Planning for and creating short term wins
– Planning for visible performance improvement
Recognising and rewarding employees involved in these improvements.
7. Consolidating improvements and producing still more change
– Using increased credibility to change systems, structures and policies that don’t fit the vision.
– Hiring, promoting, and developing employees who can implement the vision.
– Reinvigorating the processes with new projects, themes and change agents.
8. Institutionalising new approaches
– Creating the connections between new behaviours and corporate successes. – Developing channels to ensure Leadership development and succession.
I hope it helped you!