The answer is technique of "Microtargeting".
Microtargeting is a marketing methodology that utilizes buyer information and demographics to recognize the interests of explicit people or little gatherings of similar people and impact their thoughts or activities. An imperative objective of a microtargeting activity is to know the intended interest group so well that messages get conveyed through the objective's favored correspondence channel.
During the sixties, direct sellers have improved the practice of collecting detailed information on different consumer profiles to sell their products. Today, this technique known as microrotargeting has become good for political parties and election campaigns. Specific political messages to be addressed to voters customized to each of the voting profiles developed from the data. Such data is collected for each target profile separately and is used in various performances of politicians. Such an example is the campaign for President Clinton's reelection in 1996. The target group "soccer moms" that is concerned about the elections.
