The consumer is rational though a consumer behavior can be influenced by using various methods and techniques to promote the product and make the consumer feel driven towards it.
When products are advertised using the production which reaches the public at mass level with a influence then it is said as product placement.
For instance, a film star , cricketer or a celebrity is using a particular brand in a movie.
Therefore the media can influence the behavior of consumers by using methods like "Product placement" OPTION D is correct.
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