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Explanation:
8 pencils = 3.44 dollars
8/8 pencils = 3.44/8 dollars ... divide both sides by 8
1 pencil = 0.43 dollars
1 pencil = 43 cents
The unit rate is 0.43 dollars per pencil (same as 43 cents per pencil), which is the cost of 1 pencil.
You can think of unit rate similar to speed (eg: mph)