If demand is inelastic, this means that the amount demanded doesn't change with the increase of price. In this case, if John were to raise prices, we assume that quantity demanded would stay the same and John would make more revenue.
If the demand for farmer john's maple syrup is inelastic, then when farmer john raises the price of maple syrup, his total revenue will increase.
Demand is said to be inelastic if it does not alter despite variations in economic circumstances. Demand is typically elastic for goods and services where there are many customer choices, while it is typically inelastic for goods and services where there are few consumer choices.
Thus, if the demand for any product is inelastic means demand is said to be inelastic if it does not alter despite variations in economic circumstances and if the price for such product is raised then it results in it will increase the revenue.
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