A content team (e.g., blog team) might find it useful to create a custom board in hootsuite analytics with widgets displaying how the content they are producing is resonating with the target audience. some metrics you might include on such a board are: (pick three)
This might include total clicks, clicks by country, or reaction topics. Total clicks would show the overall reactions. Clicks by country can offer a cultural and geographical perspective. Reaction to topics shows the content that is popular.
