General mills actively researches people who don't buy their products to find out why they are not adopters. this practice is most likely to occur during which phase of the new product development process?

Idea generation refers to the process of creating and developing ideas. During this process, General Mills would come up with ideas and test whether this product would interest people to buy it. At this step as well General Mills can explore why previous products did not succeed and strive to counter these obstacles in the future product.

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General mills actively researches people who​ don't buy their products to find out why they are not adopters. this practice is most likely to occur during which phase of the new product development​ process?

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General mills actively researches people who don't buy their products to find out why they are not adopters. this practice is most likely to occur during which phase of the new product development process?