Respuesta :
Cultures can influence the behavior of a consumer to consume specific goods, as the cultures have traditions that involve consuming specific goods or services.
How is a consumer behavior influenced by culture?
A consumer behavior refers to as the tendency of a rational consumer to consume specific goods or services in a way such that he or she derives utility from consumption of such goods or services.
Cultures play a big role in impacting the behavior of a consumer. For example, Hindu culture involves applying of vermilion on the forehead by the wives.
Thus, the culture of applying vermilion impacts the Indian consumers to purchase more vermilion in comparison to the people of any other culture.
Hence, the option C; cultures have traditions that involve consuming specific goods and services best describes the influence of consumer behavior by the virtue of culture.
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