Strategic planning is a formalized, documented organizational management process used to analyze its current situation, set priorities, and to focus resources and energy to achieve and maintain an organization’s competitive advantage. While many organizations understand the importance of strategic planning and spend a great deal of time and money coming up with the strategic plan, it still remains something that is reviewed just once a year or worse - a glossy document that sits on the shelf!
"If you don't know where you are going, you are certain to end up somewhere else." - Yogi Berra
You might be thinking: Is it worth embarking on a strategic planning process? There are many benefits that go along with strategic planning. The key to successful strategic planning is to build in measures and implementation steps that allow you to engage your staff and monitor the results at regular intervals.
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