Answer:
Salespeople serve on your business’s front line. In their active, client-facing role, what they learn from current and potential customers can help make a company better. They often hear brilliant business ideas from the customers they aim to serve. Using their knowledge, sales teams can help their employers build better, more profitable, and popular products.
In treating their relationships with marketers as more collaborative than competitive, salespeople form value-added alliances that improve the quality and quantity of leads, thus increasing overall sales. By sharing insights gleaned from interactions with customers, sales teams can partner with engineers and product managers to drive customer satisfaction and product innovation. To have a lasting impact on their company’s approach to marketing and contribute to product development, here are five things salespeople must do.
Organizations should be open with internal data. Employees armed with sensitive information are empowered to accomplish more at their jobs. Whenever possible, sales reps should share critical sales-related performance metrics with product engineers and marketers.
