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Over the years Cadillac has become to be thought of as “your grandparent’s car.” The new Cadillac ads showing a beautiful young woman driving a Cadillac along with the statement, “When you turn your car on, does it turn you on?” This is an example of marketing designed to help _____ Cadillac as a car for today’s younger driver.(A) diversify(B) reposition(C) develop(D) expand(E) display

Respuesta :

yiracharry

Answer:

(B) reposition

Explanation:

Cadillac's image is being repositioned on the existing market; the brand's reposition occurs when a product needs to increase its scope in the market or improve its position in the top of mind. The reposition includes marketing tactics to recover its recognition in the market and retake its market participation.

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